"Always left out when his mates get fish and chips and fried donuts, here was a couple who produce gluten-free products. (battered fish, hot dogs and excellent doughnuts) for the fast food industry..."
Read Article June 2009
GFTreets featured on CTV's Good Living Show
Jo Williamson introduced the GF Treets Range
Play Video April 2010
Food and Beverage Today
"Son provides inspiration for new product range..."
Read Article November 2009
Best New Retail Product Finalist - Fine Food NZ Awards
"Innovate recently launched newly successful or problem solving products which have been put under the microscope by Fine Food with the introduction of the Best Product Awards 2010." GFTreets Battered Fish Product is a finalist in Best New Retail Product category in the Fine Food Awards NZ 2010...
Read Article June 2010
FMCG Magazine - featured in the "what's hot" section
Read Article July 2010, FMCG Magazine
Super Market News Magazine - Best of the Best - Fine Foods NZ Feature
"GFTreets us perfect for stores looking to build a gluten free frozen category..."
Read Article July 2010, Super Market News Magazine
Zest - featured in the The Press food and fashion supplement
"Everyone deserves a treat... . The Williamsons have been in the food business for 24 years as cafe owners and food product manufacturers and after a year of trial and error, they have produced a line of gluten-free versions of takeaway items..."
Read Article August 2010 Issue, The Press "Zest" Publication
GFTreets featured in NEXT Magazine
Mothers Making Gluten-Free Their Business
"Who'd have thought that a fearful day in hospital with a very ill child would result in this?" says Jo. "I never thought we'd end up with a healthy normal teenager and a successful business. Just goes to show, doesn't it?..."
Read Article March 2011 Issue, page 80